This vacancy is for SAF Tehnika`s wireless sensor brand Aranet.

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Your main tasks will be:

• Analyze the full B2C customer journey – from first contact to repeat purchase and revenue;
• Track and analyze key growth indicators in B2C sales channels – CVR, CAC, LTV, churn, etc.;
• Create and maintain transparent data visualization dashboards and reports for growth monitoring;
• Analyze the effectiveness of marketing channels and campaigns, providing data-based recommendations for improvements;
• Work closely with B2C sales channel managers and the IT team to ensure data quality and a unified understanding of metrics;
• Prepare reports and data-based recommendations for the needs of the B2C team.

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We expect you to have:

• At least 2 years of experience in data analytics, experience in e-commerce will be considered an advantage;
• Strong analytical skills and the ability to translate data into practical business decisions;
• Good understanding of Google Tag Manager (GTM), Google Analytics 4 (GA4), including event tracking in digital channels;
• Experience working with marketing platform data, such as Meta Ad and Google Ads, as well as an understanding of the API capabilities of these platforms;
• Good SQL knowledge and basic Python skills;
• Understanding of how to structure, prepare, and transfer data to DWH or BI solutions;
• Experience working with BI tools, such as Power BI, to create transparent and maintainable reports;
• Excellent knowledge of English, both written and oral;
• Excellent organizational skills, the ability to adapt to changes, and meet deadlines;
• Interest and understanding of technologies, and a desire to learn new knowledge in the field of smart technologies, including IoT.

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We will provide you with:

• Work in an international, export-oriented Latvian technology company;
• Opportunity to participate in the development and implementation of digital marketing strategies for the world's leading indoor air quality monitoring products;
• Monthly salary of EUR 2500-3000 based on your knowledge and skills;
• Excellent employee benefits package – paid lunches (55 EUR per month), health insurance, free parking, etc.;
• Opportunity to develop your knowledge in the latest technologies and digital marketing trends.

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If you meet the above requirements, please complete the application form and attach your CV.