Your main tasks will be:

• lead and develop the performance of Aranet B2C digital channels throughout the customer journey;
• manage and optimize the digital channel ecosystem;
• define digital channel strategy, budget allocation, and priorities;
• collaborate with external agencies and partners, monitor quality and performance;
• analyze GA4, advertising platform, and e-commerce data, make data-driven business decisions;
• manage email marketing and customer retention strategy;
• develop and optimize customer automation flows;
• identify and coordinate conversion optimization opportunities on the website, product pages, and checkout processes;
• coordinate the development of content and advertising materials;
• keep up with the latest trends in digital marketing, e-commerce, and performance analytics.

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You must have:

• at least 4 years of experience in e-commerce, digital marketing or growth management in an international environment;
• practical experience in developing and managing digital channel strategies;
• understanding of paid media, CRM, and customer lifecycle marketing, conversion rate optimization (CRO), and e-commerce analytics;
• experience working with external agencies and partner management;
• strong analytical skills and experience working with GA4;
• experience working with marketing technology tools and e-commerce platforms;
• excellent communication and organizational skills;
• excellent English language skills;
• experience in the US and European markets will be considered an advantage.

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We will provide you with:

• work in an international, export-oriented Latvian technology company;
• opportunity to participate in the development and implementation of digital marketing strategies for the world's leading indoor air quality monitoring products;
• gross salary of 3000 – 4000 EUR per month + quarterly bonuses based on your performance;
• excellent employee benefits package – paid lunches (55 EUR per month), health insurance, free parking, etc.;
• opportunity to develop your knowledge in the latest technologies and digital marketing approaches.

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If you meet the above requirements, please complete the application and attach your CV.