A new video features SAF Tehnika leaders Didzis Liepkalns, Normunds Bergs, and Jānis Bergs in an open conversation about the company’s journey. They reflect on the early days of SAF Tehnika, the challenges faced along the way, and the decisions that helped shape the company into what it is today.
The founders also share the story behind Aranet, explaining how a product that was once nearly discontinued ultimately evolved into one of the most successful product lines in SAF Tehnika’s history.
Throughout the conversation, they highlight several principles that define SAF’s culture. The company continues to be led by its founders, enabling quick decision-making and maintaining a close-knit, family-like atmosphere. A focus on simplicity, ease of use, and transparent specifications remains central to the company’s philosophy – promising less and delivering more.
Another important aspect of SAF’s approach is that the engineers who design the products also use them in practice. As the founders point out, hands-on experience is essential for truly understanding how a product performs.
Watch the full video to hear the story directly from the founders and gain insight into the mindset that has guided SAF Tehnika’s journey and continues to shape its future.
